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ProductConcept genomes

Ideas with a structure.So you can compare them honestly.

Every concept is a genome: a typed record of who it serves, the job, the trigger, the mechanism, the wedge, the business model, and the assumptions it rests on. Versions are immutable, so you can fork, merge, and trace every change.

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validated against a schema
Typed genome
every edit creates a new one
Immutable versions
traced in a lineage tree
Fork and merge
concepts compared side by side
Up to six

How it works

From opportunityto a concept worth scoring.

  1. 01

    Generate from opportunities

    Concept generation drafts genomes from pinned opportunities, your strategy profile, and the evidence library, citing claims as it goes.

  2. 02

    Critique and deduplicate

    A critique pass tightens weak fields, and a judge model flags near-duplicates before they clutter the list.

  3. 03

    Edit, fork, and merge

    Edit any field to create a new version. Fork a variant for another segment, or merge two lines into one, with lineage kept.

The genome

One schema for every idea.Comparable by construction.

Because every concept fills the same typed fields, two ideas can be compared field by field instead of paragraph by paragraph. Assumptions are first-class: each carries a category, importance, and uncertainty, ready for validation.

  • Target user, job to be done, trigger, and how often the pain occurs
  • A mechanism tied to atlas capabilities, with the reason it works now
  • Wedge, business model, distribution, and defensibility
  • Feasibility with an estimated prototype horizon
  • Privacy and safety risks, with mitigations
Genome terms in the glossary

Capabilities

Versioned like code,readable like a brief.

  • Immutable versions

    Edits never overwrite. Each version keeps its own evaluations, so a score always refers to the exact concept that was scored.

  • Forks for variants

    Try the same mechanism for a new segment or business model without losing the original line.

  • Merge two lines

    Combine the strongest fields of two concepts into a new version, with both parents recorded.

  • Lineage tree

    See every version, fork, and merge as a tree, and open any node to read it as it was.

  • Duplicate detection

    A judge model compares new concepts with existing ones and warns before near-duplicates pile up.

  • Side-by-side compare

    Compare up to six concepts field by field, with scores, confidence, and evidence coverage in view.

What you getIdeas you can reason about.

Concepts stop being slides and become records: versioned, linked to evidence, and ready for evaluation.

  • Typed genomes validated against a schema
  • Evidence links marked supports, contradicts, or context
  • Version history with every change preserved
  • Forks, merges, and a lineage tree
  • Duplicate warnings before you commit
  • Card, table, and board views

Give every ideathe same fair hearing.

See the sample project’s concepts side by side, then generate your own and compare their genomes.

Start freeSee a sample evaluation